Please see the Business Idea page for information behind my Business Idea Prompt (BIP) posts!
Here is another BIP I want to share!
I enjoy sharing ideas whether they develop from an article I’ve read, trend I’ve heard about that sparks an idea or from my friends when they share their success with me. I love hearing and sharing these ideas! I hope you enjoy it and you are inspired to explore your own possibilities!
Business Idea Prompt (BIP) – Teach your talent
Details – Most likely someone else wants to learn about a skill or talent you have; knitting, painting, paper making, welding art, gardening, gift basket arrangement, dancing, writing, foreign language, computer program training, poetry writing, jewelry making, etc. there is a countless number of talents needing to be shared in the world! So, why not teach yours?
I have a friend that teaches a knitting class a few times a week in the evenings and on weekends. She is very personable and such a great teacher who really knows her craft, that she started turning people away due to her full schedule! I’ve seen fees for related classes range from $20 to $50, per person, for a one to three day/night session, typically lasting one to three hours. This same concept goes along with any of the hobbies listed above. You can also expand this idea by providing online tutorial videos and manuals (more on this below).
Experience/Skills Needed – This depends on what you are teaching. You need to be experienced, knowledgeable in the topic, have the ability to teach it to others, provide some supplies or a supply list and be customer service oriented and a take away recap with your contact information on it (for future business opportunities!). And you do not have to be an expert! Some skills can be developed/advanced with resources such as online instructional videos, reading material from the library, attending classes that others are teaching or by joining online groups associated with your particular topic/talent.
Location will be needed. If you don’t have a location available, look into rooms at libraries (some offer use of the room for free to card holders) or area coffee shops with large tables, ask if someone wants to host a class at their home. You will also need either a personal form of transportation to and from classes or a dependable ride service. Research and develop payment options; cash, check, ability to accept credit and debit cards in person and/or online, etc.
Marketing – Create business cards, whether you print your own or pay to have them printed (there are some reasonable priced option available). Hand your cards out to everyone you can! Leave them and flyers in coffee shops and libraries, post your information and class schedule on social media sites, online advertising available on free to post sites and even look into community classes through school districts or colleges offering community education, typically, they are always on the lookout for community teachers. Create a website, blog and dedicated email address (and possibly dedicated social media sites) to your business/talent.
Another marketing option is to offer group discounts (for birthday parties, ladies or gentlemen night out, friends/couples gatherings, etc.) Other offers or discounts could include a referral program; bring two friends, each receive a 10% discount or another percentage discount or offer a price break if they sign up for more than one class; say three months in a row they would get a discount on the third ‘month or class’. Also offer different levels of classes; beginner, intermediate and advanced options for all skill levels and to encourage beginners to advance their skills. If your talent includes craft type skills research craft shows, farmers markets, etc. and if the cost of a booth setup is reasonable attend with items you have made for sale and hand out cards about your classes. Create tee-shirts and/or hats with your company logo and/or name and contact information (phone or email or website).
Research – Price materials; supplies needed to create your projects, similar businesses, space rental (if you can’t find free or your classes outgrow free apace), marketing (flyers business cards, etc.). This will give you an idea of what you need to break even. Put a rate on your time per hour, choose a minimum number of hours and set your rate. Schedule classes an hour or two or even spread out over two or three days or weekends. Set a minimum number of attendees to ensure you make a profit, if you don’t have that minimum sign-up then think about canceling the class. Ask friends and community members what they would pay for this service, or give them prices and ask if that is reasonable to them as a consumer. If you need to update or advance your own skills, research resources to help you feel more confident about teaching your talent to others.
Bonus idea – This could easily grow into a larger business. Most talents can either be taught online through videos and/or downloadable manuals. You could post your basic skills instructions online and advertise your advance courses and/or provide a link to a downloadable instructions guide and charge a small fee. Set up a web site or blog (there are free options available). Collaborate with other talent instructors and create a weekend or one day teaching event; charge one fee and split the profits between instructors, allowing customers to go through a number of ‘mini’ courses/trainings and hand out business cards and web site information where you will post upcoming class schedules, etc.
There are so many options with this BIP! Please share any tips, ideas, and success stories with me!
As with any business please check local and state guidelines to see what licenses, name registering, and other requirements may be needed.